- Schedule of Classes - January 25, 2022 7:27PM EST
- Course Catalog - January 25, 2022 7:14PM EST
Course information provided by the Courses of Study 2021-2022.
This course introduces students to the basic principles of marketing management. The course will familiarize students with all the key concepts in the field, including marketing strategy, marketing analysis (i.e., customer analysis, competitor analysis, and company analysis), and marketing mix (product/ pricing/ advertising and promotion, and distribution). The course will employ a mix of lectures and field-based reading materials to introduce these principles. A major component of the course will focus on case discussions that will provide students an opportunity to apply the marketing principles by critically analyzing real-world marketing scenarios.
When Offered Fall, Spring.
Comments This course can be used to fulfill a core course in the Undergraduate Business Minor.
Regular Academic Session. Combined with: NCC 5530
Credits and Grading Basis
3 Credits GradeNoAud(Letter grades only (no audit))
Class Number & Section Details
- TR Sage Graduate Hall B08
- Jan 24 - May 10, 2022
Instruction Mode: In Person
Enrollment limited to UG Seniors, Juniors, and Sophomores Only. There will be no enrollment from a wait list into a class if you have a time conflict or if it will create an overload. Non-Johnson Students ONLY: January 18th at 8:00am to February 7th at 11:59pm. You may add or drop a full semester class after February 7th with permission of the faculty. A late fee of $100.00 will be charged for each add or drop transaction. If you are dropping after March 21st at11:59pm you will also receive a "W" on your transcript in addition to the late fees.
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