NBAY 5770

NBAY 5770

Course information provided by the Courses of Study 2021-2022.

Firms in creative industries influence many physical and psychological aspects of our lives, from what we eat and wear to how we entertain ourselves, but markets for cultural goods are complex and difficult to navigate. Entrepreneurs must, therefore, understand the structure and functioning of the cultural market and ecosystem in order to sustainably capture economic value. Students will analyze business cases of firms in a wide range of creative industries such as art, fashion, music, publishing, and theater to explore and understand the strategic underpinnings of entrepreneurship and markets in an increasingly global and digital world. The course is appropriate for students wishing to pursue careers in incumbent and entrepreneurial firms in the art, fashion, media, publishing, film and music industries.

When Offered Spring.

Permission Note Enrollment limited to: Cornell Tech students and Johnson students studying at Cornell Tech.

View Enrollment Information

  •   Seven Week - First. 

  • 1.5 Credits GradeNoAud

  • 12644 NBAY 5770   LEC 001

  • Instruction Mode: In Person
    Taught at Cornell Tech Campus NYC Open to Johnson & CT Students who have completed PREREQUISITE TECH 5310 - Business Fundamentals (or received waiver) Add/Drop Dates: January 18th at 8:00am to February 7th at 11:59pm. You may add or drop a first-half class after February 7th with permission of the faculty. If you are dropping after February 22nd at 11:59pm you will receive a "W" on your transcript.