NBA 6910

NBA 6910

Course information provided by the Courses of Study 2021-2022.

The Physical Product Entrepreneurship course introduces students to the renaissance in physical product development created by the emergence of new desktop manufacturing technologies, small-scale production, and internet based market aggregation all combined with Lean Startup principals. Unlike an engineering course that focuses on the "nuts and bolts" of creating a physical product this course will examine the creation of the product business itself rather than the actual device. This course is appropriate for the student exploring the creation of a hardware startup as well as students pursuing a career in product management at a physical product company. In this course, students will form teams and take a product idea through all stages of product development - business model development, prototyping, funding, manufacturing and fulfillment. Topics covered will include current product development ecosystem, Intellectual property, manufacturing and materials, scaling, roles, core documentation, and more.

When Offered Spring.

Comments The course will provide both classroom lectures/discussions and hands on exploration.

View Enrollment Information

Syllabi: none
  •   Seven Week - First. 

  • 1.5 Credits Opt NoAud

  • 12584 NBA 6910   LEC 001

  • Instruction Mode: In Person
    Enrollment limited to: Johnson, Graduate students and Undergraduate Seniors Only ** S/U or Letter Grade Only - NO AUDITS ALLOWED ** Add/Drop Dates: Johnson Students – January 18th at 8:00am to February 7th at 11:59pm. You may add or drop a first-half class after February 7th with permission of the faculty. A late fee of $100.00 will be charged for each add or drop transaction. If you are dropping after February 22nd at 11:59pmyou will also receive a "W" on your transcript in addition to the late fees. Non-Johnson students may add themselves to the waitlists during their enrollment periods, however Johnson Students have priority into the classes and non-Johnsons will be enrolled: 1) IF seats are still available after Johnson students complete their enrollment period and 2) IF the instructor allows. There will be no enrollment from a wait list into a class if you have a time conflict or if it will create an overload. Deadline to change the grading basis for Student Option classes: February 22nd, 2022 This course is a Management Science Elective.