NBA 6690

NBA 6690

Course information provided by the Courses of Study 2021-2022.

Building almost any consumer-facing business at scale requires using the internet for core operations around attracting and engaging users, and generating revenue. Even traditionally "offline" industries, such as transportation and education, have been deeply disrupted by the deployment of consumer-facing internet services, by both new entrants and incumbents. This trend has been accelerated by the Covid-19 pandemic and the social distancing steps taken to contain it. In this course, we study key themes relevant to building a successful consumer-facing internet business - (1) user growth and engagement, (2) monetization, and (3) leveraging platforms.

When Offered Spring.

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Syllabi: none
  •   Seven Week - First. 

  • 1 Credit Opt NoAud

  • 12599 NBA 6690   LEC 001

  • Instruction Mode: In Person
    **Attendance at all four sessions is REQUIRED** Enrollment limited to: Johnson and Graduate students Add/Drop dates: Johnson Students – January 18th at 8:00am through February 7th at 4:00pm or prior to first class if class is held before these dates. Students may attend first class, but must drop BEFORE the 2nd class meeting to avoid penalties. Send email to before the 2nd meeting date to request the drop. There is a late fee of $100.00 for each add or drop transaction after the 2nd class meeting date. You will also receive a "W" on your transcript in addition to the late fees after the 2nd class meeting date. Non-Johnson students may add themselves to the waitlists during the enrollment periods, however Johnson Students have priority into the classes and non-Johnsons will be enrolled: 1) IF seats are still available after Johnson students complete their enrollment period and 2) IF the instructor allows. Deadline to change the grading basis for this course : Prior to the start of the 2nd class meeting There will be no enrollment from a wait list into a class if you have a time conflict or if it will create an overload. This course is a Management Science Elective.