NBA 6340

NBA 6340

Course information provided by the Courses of Study 2021-2022.

The course is aimed at students who are interested in pursuing activities in customer strategy and analytics built around the notion of customer centricity. The primary objective of this course is to provide students how customer management can help accomplish strategic initiatives, improve firm profitability and build lasting competitive advantage. Students will be exposed to the practical side of customer management through case studies and hands-on exercises. This course is particularly relevant for students interested in careers in consulting, product, service and brand management, and retailing as well as for entrepreneurs.

When Offered Spring.

Prerequisites/Corequisites Prerequisite: NCC 5010, NCC 5030, or equivalent.

View Enrollment Information

Syllabi: none
  •   Seven Week - First.  Combined with: AEM 4015

  • 1.5 Credits GradeNoAud

  • 12581 NBA 6340   LEC 001

  • Instruction Mode: In Person
    Enrollment limited to: Johnson, Graduate students and Undergraduate Seniors. Add/Drop Dates: Johnson Students – January 18th at 8:00am to February 7th at 11:59pm. You may add or drop a first-half class after February 7th with permission of the faculty. A late fee of $100.00 will be charged for each add or drop transaction. If you are dropping after February 22nd at 11:59pmyou will also receive a "W" on your transcript in addition to the late fees. Non-Johnson students may add themselves to the waitlists during their enrollment periods, however Johnson Students have priority into the classes and non-Johnsons will be enrolled: 1) IF seats are still available after Johnson students complete their enrollment period and 2) IF the instructor allows. There will be no enrollment from a wait list into a class if you have a time conflict or if it will create an overload. This course is a Management Science Elective.

Syllabi: none
  •   Seven Week - First.  Combined with: AEM 4015

  • 1.5 Credits GradeNoAud

  • 12582 NBA 6340   LEC 002

  • Instruction Mode: In Person
    Enrollment limited to: Johnson students only. Add/Drop Dates: Johnson Students – January 18th at 8:00am to February 7th at 11:59pm. You may add or drop a first-half class after February 7th with permission of the faculty. A late fee of $100.00 will be charged for each add or drop transaction. If you are dropping after February 22nd at 11:59pmyou will also receive a "W" on your transcript in addition to the late fees. Non-Johnson students may add themselves to the waitlists during their enrollment periods, however Johnson Students have priority into the classes and non-Johnsons will be enrolled: 1) IF seats are still available after Johnson students complete their enrollment period and 2) IF the instructor allows. There will be no enrollment from a wait list into a class if you have a time conflict or if it will create an overload. This course is a Management Science Elective.