NBA 6240

Last Updated

  • Schedule of Classes - June 10, 2022 7:44AM EDT
  • Course Catalog - June 9, 2022 7:14PM EDT

NBA 6240
Strategic Product and Marketing Immersion

Course information provided by the Courses of Study 2021-2022.

This is the lead course in the Strategic Product and Marketing Immersion. This course is essential for students going into product and brand management careers. Many of our students are successfully placed in product/brand jobs in companies such as Amazon, Apple, American Express, Bayer, Colgate, Citibank, General Mills, Google, Microsoft, S C Johnson, Unilever and Verizon or early stage startups. Students interested in general management and those who plan to start their own businesses might also find this course useful. This course introduces students to the frameworks that address how to launch new products, run A/B tests to prove out growth strategies, write positioning statements, build brands, managing portfolios of products, and optimize offline and digital marketing activities. The course entails (i) lectures, (ii) intensive case presentations, (iii) a trek to companies, and (vi) a real-world consulting project. In the real-world consulting project, students have to work in teams to solve a product and/or marketing problem for an actual company.  

When Offered Spring.

Permission Note Enrollment limited to: first-year MBA students and AMBA students from Johnson.
Prerequisites/Corequisites Prerequisite: NCC 5000, NCC 5010, NCC 5020, NCC 5030, and NCC 5060, or permission of instructor.

Comments Full-time program for the semester; students are not able to take other courses concurrently. 

View Enrollment Information

Syllabi: none

  •   Regular Academic Session. 

  • 4 Credits GradeNoAud

  •  9142 NBA 6240   LEC 001

  • Instruction Mode: In Person
    Enrollment limited to: One Year MBA and 1st Year MBA Students Only SPMI Immersion students only. BETWEEN Monday, November 1 and Friday, January 7 at 4:30pm: you must contact the Registrar’s Office at gm-registrar@cornell.edu for space availability in another immersion. You will then be able to make optional elective changes during the Spring 2022 Add/Drop period in January. As of Friday, January 7th at 4:31pm: if you choose to change your immersion, you will be charged a $500 late drop fee and will only be able to switch to the Customized Immersion. Students dropping this course after the deadline will be assessed a fee of $500. This course is a Management Science Elective.

    Department Consent Required (Add)