NBA 6200

Last Updated

  • Schedule of Classes - June 10, 2022 7:44AM EDT
  • Course Catalog - June 9, 2022 7:14PM EDT

NBA 6200
Marketing Research

Course information provided by the Courses of Study 2021-2022.

The course is aimed at students who are interested in pursuing activities in marketing strategy and analytics. The primary objective of this course is to provide students how marketing research can help drive strategic business and marketing decisions. Students will be exposed to the practical side of marketing research (e.g., research design, qualitative research, survey research, marketing analytics) through case studies, hands-on exercises, and projects. This course is particularly relevant for students interested in careers in consulting, product, service and brand management, and retailing as well as for entrepreneurs.

When Offered Spring.

Prerequisites/Corequisites Prerequisite: NCC 5010, NCC 5030, or equivalent.

View Enrollment Information

Syllabi: none

  •   Regular Academic Session. 

  • 3 Credits GradeNoAud

  •  9140 NBA 6200   LEC 001

  • Instruction Mode: In Person
    Enrollment limited to: Johnson, Graduate Students, and Undergraduate Seniors and Juniors. Add/Drop Dates: Johnson Students – January 18th at 8:00am to February 7th at 11:59pm. You may add or drop a full semester class after February 7th with permission of the faculty. A late fee of $100.00 will be charged for each add or drop transaction. If you are dropping after March 21st you will also receive a "W" on your transcript in addition to the late fees. Deadline to change grading option: March 21st, 2022 Non-Johnson students may add themselves to the waitlists during their enrollment periods, however Johnson Students have priority into the classes and non-Johnsons will be enrolled: 1) IF seats are still available after Johnson students complete their enrollment period and 2) IF the instructor allows. There will be no enrollment from a wait list into a class if you have a time conflict or if it will create an overload. This course is a Management Science Elective.

    Department Consent Required (Add)

Syllabi: none

  •   Regular Academic Session. 

  • 3 Credits GradeNoAud

  •  9141 NBA 6200   LEC 002

  • Instruction Mode: In Person
    Enrollment limited to: SPMI Immersion students only* Add/Drop Dates: Johnson Students – January 18th at 8:00am to February 7th at 11:59pm. You may add or drop a full semester class after February 7th with permission of the faculty. A late fee of $100.00 will be charged for each add or drop transaction. If you are dropping after March 21st you will also receive a "W" on your transcript in addition to the late fees. Deadline to change grading option: March 21st, 2022 Non-Johnson students may add themselves to the waitlists during their enrollment periods, however Johnson Students have priority into the classes and non-Johnsons will be enrolled: 1) IF seats are still available after Johnson students complete their enrollment period and 2) IF the instructor allows. There will be no enrollment from a wait list into a class if you have a time conflict or if it will create an overload. This course is a Management Science Elective.

    Department Consent Required (Add)