ILRHR 4640

ILRHR 4640

Course information provided by the Courses of Study 2021-2022.

The ability to evaluate and create business strategies is a critical skill for managers across industries, functions, and geographies.  This course introduces a variety of concepts and tools that help to develop an understanding of how strategies are formed and managed, and how competitive advantage might be created and sustained.  We discuss different business models, the importance of understanding your customers, how to identify and evaluate a firm's resources and capabilities, how to make sense of and adapt to changes in a firm's competitive environment and how to anticipate and respond to competitors.  Creating a business strategy is a fun, interactive process; the class is designed to mirror this through the use of numerous real-world case studies, supplemented by a mix of in-class activities and interactive lectures.  The course concludes with a series of case competitions, including a final competition judged by a panel of external strategy experts.

When Offered Spring.

Permission Note Enrollment limited to: junior and senior students.

View Enrollment Information

Syllabi: none
  •   Regular Academic Session. 

  • 4 Credits GradeNoAud

  • 18198 ILRHR 4640   LEC 001

    • TR Ives Hall 116
    • Jan 24 - May 10, 2022
    • Keller, J

  • Instruction Mode: In Person