HADM 6490

HADM 6490

Course information provided by the Courses of Study 2021-2022.

This course delves into the dynamic field of marketing promotion in the hospitality and service industries. Building on theories and research from brand management, communications, consumer learning and information processing, and persuasion and attitude change, students will examine traditional promotions tools such as advertising, public relations, and direct marketing, as well as new digital media tools such as search and website marketing, content marketing, social media, influencer marketing, experiential marketing, digital-direct, and programmatic advertising. The main course project is the development of an integrated marketing communications plan for a local service organization. Students will also demonstrate their emerging knowledge through presentations on industry practices and essay exams focusing on the theories that guide marketing-communications strategy.

When Offered Fall.

Permission Note Enrollment limited to: SHA students or permission of instructor.
Prerequisites/Corequisites Prerequisite: HADM 7430.

Comments Undergraduate students should enroll in HADM 4490.

View Enrollment Information

Syllabi: none
  •   Regular Academic Session.  Combined with: HADM 4490

  • 3 Credits GradeNoAud

  • 18750 HADM 6490   LEC 001

    • TR Statler Hall 351
    • Jan 24 - May 10, 2022
    • Kwortnik, R

  • Instruction Mode: In Person
    Enrollment limited to MMH and Baker students. Undergraduates must enroll in HADM 4490.