HADM 4515

HADM 4515

Course information provided by the Courses of Study 2021-2022.

This course is an interdisciplinary course where one can apply what they have learned in hospitality development & design, marketing, real estate and operations, to envision a hotel concept, or brand story, and fully develop it with a team to understand how this concept informs site selection, program, design, and operational procedures.

When Offered Spring.

Permission Note Intended for: SHA students. Non-SHA students must obtain written permission of instructor.
Prerequisites/Corequisites Prerequisite: HADM 2550 or HADM 7510.

Satisfies Requirement Elective.

Comments Graduate students must enroll in HADM 6515.

  • Foster an in-depth understanding of the hotel real estate development process with an emphasis on the "Concept Phase" and how decisions in the front-end impact future phases in the process.
  • Understand how branding, design and operations inform each other to deliver a seamless experience for the guest.
  • Understand the sequential nature of the development of a hospitality brand and learn how to apply a brand vision as a filter for all decisions throughout the development process.
  • Understand the role of each professional in the development of a new hotel concept including developer, architect/designer, marketing/branding professional, and operator.

View Enrollment Information

Syllabi: none
  •   Regular Academic Session. 

  • 3 Credits GradeNoAud

  •  9374 HADM 4515   LEC 001

    • TR Statler Hall 291
    • Jan 24 - May 10, 2022
    • Chervinsky, L

  • Instruction Mode: In Person
    Enrollment limited to: juniors and seniors. Prerequisite: HADM 2550 or equivalent. Grad students must enroll in HADM 6515.