- Schedule of Classes - June 10, 2022 7:44AM EDT
- Course Catalog - June 9, 2022 7:14PM EDT
Course information provided by the Courses of Study 2021-2022.
Helps students become better at understanding, predicting, and influencing consumer behavior. Topics include motivation, perception, learning, decision making, attitudes, persuasion, compliance, geodemographics, and psychographics. The practical implications of psychological principles are emphasized. Specific applications involve such areas as guest frequency programs, menu design, promotional strategy, personal selling, sales and marketing planning, and marketing research. Class time is used for discussions and application exercises as well as for the presentation of relevant information.
When Offered Fall.
Permission Note Enrollment limited to: undergraduate juniors and seniors.
Prerequisites/Corequisites Prerequisite: HADM 2430 or equivalent.
Satisfies Requirement Satisfies HADM or free electives for SHA students.
Comments Graduate students must enroll in HADM 6470.
Regular Academic Session. Combined with: HADM 6470
Credits and Grading Basis
3 Credits Opt NoAud(Letter or S/U grades (no audit))
Class Number & Section Details
- MW Statler Hall 198
- Jan 24 - May 10, 2022
Instruction Mode: In Person
Prerequisites: Juniors and seniors only; HADM 2430 or equivalent introductory marketing course. Grad students must enroll in HADM 6470.
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