AEM 5410

Last Updated

  • Schedule of Classes - June 10, 2022 7:44AM EDT
  • Course Catalog - June 9, 2022 7:14PM EDT

AEM 5410
Marketing Research

Course information provided by the Courses of Study 2021-2022.

This course provides a fundamental understanding of marketing research methods typically employed by firms. It is primarily aimed towards the manager who must decide the direction of research activities and focuses on how one should design research, construct questionnaires, and collect and analyze data. The course will primarily focus on the interpretation and use of results rather than mathematical derivations. Students will be exposed to the practical side of marketing research through problem sets and projects.

When Offered Spring.

Prerequisites/Corequisites Prerequisite: AEM 2400 or AEM 2420 or equivalent.

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Syllabi:

  •   Regular Academic Session.  Combined with: AEM 4410

  • 3 Credits Opt NoAud

  • 20378 AEM 5410   LEC 001

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  • Instruction Mode: In Person
    Enrollment preference given to students in the MPS-AEM program.