AEM 3400

Marketing Analytics Immersion

Course Description

Course information provided by the Courses of Study 2021-2022.

There is a burgeoning demand for marketing roles, including brand analyst, product analyst, business analyst, data analyst, digital marketing specialists, and social media specialists. This is a practicum course that offers hands-on experience on the skills required for these roles and helps students better understand these roles and more importantly, will also give them a competitive advantage in their job interviews. The lessons from this course will be applicable to a broad range of industries including but not limited to consumer-packaged goods, hospitality and tourism, pharmaceuticals, and technology.

When Offered Spring.

Prerequisites/Corequisites Prerequisite: AEM 2400 or AEM 2420 or HADM 2410 or HADM 2430 or equivalent.
Forbidden Overlaps Forbidden Overlap: due to an overlap in content, students will receive credit for only one course in the following group: AEM 3400, HADM 3435, HADM 3470.

• Develop a command of strategies, tools, and approaches for gaining consumer insights.
• Develop essential knowledge and skills necessary to manage and elevate customer experience and apply them in diverse business and industry contexts.
• Discuss and critically evaluate the key elements of a firm's marketing strategy.
• Demonstrate analytical skills in data analysis and appropriate visualization techniques to effectively communicate the insights from data analysis.
• Develop a stronger foundation of marketing concepts and improved comprehension through application to real world challenges/projects.
• Demonstrate an ability to work effectively with others, and the ability to communicate effectively both orally and in writing.

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