AEM 2420

AEM 2420

Course information provided by the Courses of Study 2021-2022.

Provides a broad introduction to the fundamentals of marketing. Explores the components of an organization's strategic marketing program, including targeting and positioning, and how to price, promote, and distribute goods and services. Marketing applications from various companies are presented and analyzed via multiple case discussions and field projects.

When Offered Spring.

Permission Note Enrollment limited to: Dyson students.
Forbidden Overlaps Forbidden Overlap: due to an overlap in content, students will receive credit for only one course in the following group: AEM 2400, AEM 2420, HADM 2410, HADM 2430.

View Enrollment Information

  •   Regular Academic Session.  Choose one lecture and one discussion.

  • 4 Credits Graded

  •  9176 AEM 2420   LEC 001

  • Instruction Mode: In Person
    Enrollment limited to Dyson students only.

  •  9177 AEM 2420   DIS 201

  • Instruction Mode: In Person