- Schedule of Classes - September 9, 2021 7:14PM EDT
- Course Catalog - September 9, 2021 7:15PM EDT
Course information provided by the Courses of Study 2020-2021.
This sequence of two half-semester courses is designed to introduce students to the key questions and quantitative models and estimation methods commonly used in marketing. Specifically, the course has two main objectives: (1) to acquaint students with research questions, state-of-the-art modeling approaches and key findings, and (2) to enable students to build quantitative models to address research questions. All topics covered in the courses are empirical in nature. Class will be a combination of lectures, discussion of assigned articles, and presentations of research proposals.
When Offered Fall, Spring.
Seven Week - Second.
Credits and Grading Basis
1.5 Credits GradeNoAud(Letter grades only (no audit))
Class Number & Section Details
- MW Online Meeting
- Mar 29 - May 14, 2021
Instruction Mode: Online
Enrollment limited to: Non-Johnson Graduate Students ONLY. There will be no enrollment from a wait list into a class if you have a time conflict or if it will create an overload. Students dropping this course after April 5, 2021 will be assessed a fee of $100. The deadline to drop the class without a “W” is April 26, 2021 @11:59pm but you will still be charged the $100 late fee.
Department Consent Required (Add)
Disabled for this roster.