NCC 4530

NCC 4530

Course information provided by the Courses of Study 2020-2021.

This course introduces students to the basic principles of marketing management. The course will familiarize students with all the key concepts in the field, including marketing strategy, marketing analysis (i.e., customer analysis, competitor analysis, and company analysis), and marketing mix (product/ pricing/ advertising and promotion, and distribution). The course will employ a mix of lectures and field-based reading materials to introduce these principles.  A major component of the course will focus on case discussions that will provide students an opportunity to apply the marketing principles by critically analyzing real-world marketing scenarios.

When Offered Fall, Spring.

Comments This course can be used to fulfill a core course in the Undergraduate Business Minor.

View Enrollment Information

Enrollment Information
Syllabi: none
  •   Regular Academic Session.  Combined with: NCC 5530

  • 3 Credits GradeNoAud

  • 20861NCC 4530  LEC 001

    • TROnline Meeting
    • Feb 8 - May 14, 2021
    • Lim, S

  • Instruction Mode: Online
    Enrollment limited to UG Seniors, Juniors, and Sophomores Only. There will be no enrollment from a wait list into a class if you have a time conflict or if it will create an overload. Students dropping this course after February 22, 2021 will be assessed a fee of $100. The deadline to drop the class without a “W” is April 5, 2021 @11:59pm but you will still be charged the $100 late fee.