NBAY 5850

NBAY 5850

Course information provided by the Courses of Study 2020-2021.

The objectives of this Digital Marketing Project course is to enable students to develop an annual digital marketing plan for a product or service within the context of a total 360 degree marketing plan.  It will be a capstone project that will enable students to apply learning from the Digital Marketing Analytics and Platforms, Tools & Technologies courses.  It is very practical, as it reflects how brands plan and make trade-offs between traditional and digital marketing and among digital marketing options, when informed by available data analytics. 

When Offered Spring.

Permission Note Enrollment limited to: Johnson Ithaca and JCT students.

View Enrollment Information

Syllabi: none
  •   Seven Week - First. 

  • 2 Credits GradeNoAud

  • 13767 NBAY 5850   LEC 001

  • Instruction Mode: Online
    Enrollment limited to Johnson Cornell Tech Students and Johnson MBA Students. This course can be added or dropped by permission only. This course is a Management Science Elective.