NBAY 5770

NBAY 5770

Course information provided by the Courses of Study 2020-2021.

Firms in creative industries influence many physical and psychological aspects of our lives, from what we eat and wear to how we entertain ourselves, but markets for cultural goods are complex and difficult to navigate. Entrepreneurs must, therefore, understand the structure and functioning of the cultural market and ecosystem in order to sustainably capture economic value. Students will analyze business cases of firms in a wide range of creative industries such as art, fashion, music, publishing, and theater to explore and understand the strategic underpinnings of entrepreneurship and markets in an increasingly global and digital world. The course is appropriate for students wishing to pursue careers in incumbent and entrepreneurial firms in the art, fashion, media, publishing, film and music industries.

When Offered Spring.

Permission Note Enrollment limited to: Cornell Tech students and Johnson students studying at Cornell Tech.

View Enrollment Information

  •   Seven Week - First. 

  • 1.5 Credits GradeNoAud

  • 13873 NBAY 5770   LEC 001

  • Instruction Mode: Online
    Enrollment limited to Cornell Tech Students and MBA Johnson Students. PREREQUISITE For Non-MBA Students: NBAY 5500 or TECH 5310 - Business Fundamentals. ADD/DROP DEADLINE: Monday, February 22, 2021 at 4pm