NBA 6690

Last Updated

  • Schedule of Classes - September 9, 2021 7:14PM EDT
  • Course Catalog - September 9, 2021 7:15PM EDT

NBA 6690
Building a Consumer Internet Business

Course information provided by the Courses of Study 2020-2021.

Building almost any consumer-facing business at scale requires using the internet for core operations around attracting and engaging users, and generating revenue. Even traditionally "offline" industries, such as transportation and education, have been deeply disrupted by the deployment of consumer-facing internet services, by both new entrants and incumbents. This trend has been accelerated by the Covid-19 pandemic and the social distancing steps taken to contain it. In this course, we study key themes relevant to building a successful consumer-facing internet business - (1) user growth and engagement, (2) monetization, and (3) leveraging platforms.

When Offered Spring.

View Enrollment Information

Syllabi: none

  •   Seven Week - First. 

  • 1 Credit Opt NoAud

  • 13769 NBA 6690   LEC 001

  • Instruction Mode: Hybrid-Online and In Person
    The instructor for this class will be teaching Virtually Enrollment limited to: Johnson and Graduate students There is a late fee of $100.00 after Friday, March 5 at 12pm. You will also receive a "W" on your transcript in addition to the late fees if you drop the course after Friday, March 5 at 5pm. Deadline to change the grading basis for this course is Saturday, March 6 at 11:59pm. Hybrid: rotational in person attendance. You will be notified of your eligibility to attend in person and students should connect remotely until a seat is assigned. There will be no enrollment from a wait list into a class if you have a time conflict or if it will create an overload. This course is a Management Science Elective.

    Department Consent Required (Add)