NBA 6682

Last Updated

  • Schedule of Classes - September 9, 2021 7:14PM EDT
  • Course Catalog - September 9, 2021 7:15PM EDT

NBA 6682
Crisis Communications for Business Leaders

Course information provided by the Courses of Study 2020-2021.

Business leaders today constantly face crises that threaten their company's reputation. Such defining moments require effective crisis communication to mitigate negative effects, build trust with the organization's internal and external audiences and navigate through the crisis gracefully and effectively towards resolution. In this course you will learn to anticipate and appreciate the complexities and challenges of brand reputation management during a crisis and develop strategies and techniques to communicate with various constituencies, especially the media/public, employees and major stakeholders. You will apply principles of effective crisis communication management through a simulation, and will develop message maps for emergency and other crisis scenarios. Course work includes readings, case analyses, and simulations.

When Offered Fall, Spring.

View Enrollment Information

Syllabi: none

  •   Seven Week - Second. 

  • 1.5 Credits S/U NoAud

  • 14046 NBA 6682   LEC 001

  • Instruction Mode: Hybrid-Online and In Person
    The instructor for this class will be teaching Virtually Enrollment limited to: Johnson and Graduate Students *Must Attend First Class* ******MAXIMUM TWO ABSENCES ALLOWED****** While the Management Communication courses permit a limited number of absences, you may not miss the first week of class and remain in the section. Hybrid: rotational in person attendance. You will be notified of your eligibility to attend in person and students should connect remotely until a seat is assigned. There will be no enrollment from a wait list into a class if you have a time conflict or if it will create an overload. Students dropping this course after April 5, 2021 will be assessed a fee of $100. The deadline to drop the class without a “W” is April 26, 2021 @11:59pm but you will still be charged the $100 late fee.

    Department Consent Required (Add)