NBA 6340

Last Updated

  • Schedule of Classes - September 9, 2021 7:14PM EDT
  • Course Catalog - September 9, 2021 7:15PM EDT

NBA 6340
Customer Analytics and Strategy

Course information provided by the Courses of Study 2020-2021.

The course is aimed at students who are interested in pursuing activities in customer strategy and analytics built around the notion of customer centricity. The primary objective of this course is to provide students how customer management can help accomplish strategic initiatives, improve firm profitability and build lasting competitive advantage. Students will be exposed to the practical side of customer management through case studies and hands-on exercises. This course is particularly relevant for students interested in careers in consulting, product, service and brand management, and retailing as well as for entrepreneurs.

When Offered Spring.

Prerequisites/Corequisites Prerequisite: NCC 5010, NCC 5030, or equivalent.

View Enrollment Information

Syllabi: none

  •   Seven Week - First.  Combined with: AEM 4015

  • 1.5 Credits GradeNoAud

  • 13744 NBA 6340   LEC 001

  •  
    • TR Online Meeting
    • Feb 8 - Mar 26, 2021

    • Park, Y

  • Instruction Mode: Online
    Enrollment limited to: Johnson, Graduate students and Undergraduate Seniors. There will be no enrollment from a wait list into a class if you have a time conflict or if it will create an overload. Students dropping this course after February 15, 2021 will be assessed a fee of $100. The deadline to drop the class without a “W” is March 8, 2021 @11:59pm but you will still be charged the $100 late fee. This course is a Management Science Elective.

Syllabi: none

  •   Seven Week - First. 

  • 1.5 Credits GradeNoAud

  • 13745 NBA 6340   LEC 002

  •  

  • Instruction Mode: Hybrid-Online and In Person
    The Instructor for this class will be teaching Virtually. Enrollment limited to: Johnson students only. Hybrid: rotational in person attendance. You will be notified of your eligibility to attend in person and students should connect remotely until a seat is assigned. There will be no enrollment from a wait list into a class if you have a time conflict or if it will create an overload. Students dropping this course after February 15, 2021 will be assessed a fee of $100. The deadline to drop the class without a “W” is March 8, 2021 @11:59pm but you will still be charged the $100 late fee. This course is a Management Science Elective.