NBA 6200

Last Updated

  • Schedule of Classes - September 9, 2021 7:14PM EDT
  • Course Catalog - September 9, 2021 7:15PM EDT

NBA 6200
Marketing Research

Course information provided by the Courses of Study 2020-2021.

The course is aimed at students who are interested in pursuing activities in marketing strategy and analytics. The primary objective of this course is to provide students how marketing research can help drive strategic business and marketing decisions. Students will be exposed to the practical side of marketing research (e.g., research design, qualitative research, survey research, marketing analytics) through case studies, hands-on exercises, and projects. This course is particularly relevant for students interested in careers in consulting, product, service and brand management, and retailing as well as for entrepreneurs.

When Offered Spring.

Prerequisites/Corequisites Prerequisite: NCC 5010, NCC 5030, or equivalent.

View Enrollment Information

Syllabi: none

  •   Regular Academic Session. 

  • 3 Credits GradeNoAud

  •  9397 NBA 6200   LEC 001

  •  

  • Instruction Mode: Hybrid-Online and In Person
    The Instructor for this class will be teaching Virtually. Enrollment limited to: Johnson, Graduate Students, and Undergraduate Seniors and Juniors. Hybrid: rotational in person attendance. You will be notified of your eligibility to attend in person and students should connect remotely until a seat is assigned. There will be no enrollment from a wait list into a class if you have a time conflict or if it will create an overload. Students dropping this course after February 22, 2021 will be assessed a fee of $100. The deadline to drop the class without a “W” is April 5, 2021 @11:59pm but you will still be charged the $100 late fee. This course is a Management Science Elective.

Syllabi: none

  •   Regular Academic Session. 

  • 3 Credits GradeNoAud

  •  9398 NBA 6200   LEC 002

  • Instruction Mode: Hybrid-Online and In Person
    The Instructor for this class will be teaching Virtually. Enrollment limited to: SPMI Immersion students only* Hybrid: rotational in person attendance. You will be notified of your eligibility to attend in person and students should connect remotely until a seat is assigned. There will be no enrollment from a wait list into a class if you have a time conflict or if it will create an overload. Students dropping this course after February 22, 2021 will be assessed a fee of $100. The deadline to drop the class without a “W” is April 5, 2021 @11:59pm but you will still be charged the $100 late fee. This course is a Management Science Elective.

    Department Consent Required (Add)