NBA 6090

Last Updated

  • Schedule of Classes - September 9, 2021 7:14PM EDT
  • Course Catalog - September 9, 2021 7:15PM EDT

NBA 6090
Digital Marketing

Course information provided by the Courses of Study 2020-2021.

The purpose of this class is to introduce you to fundamental concepts in digital marketing and prepare you for roles as a marketer, entrepreneur or product manager. Students will be exposed to an overview of the major players in the advertising and digital industries, as well as a variety of tools commonly found in start-ups and technology firms. I will cover this using a mixture of case studies, lectures, and guest speakers. My hope is that you will leave this course with the skills and a plan that you could refer to when you interview for established firms or starting your technology venture. Each year I will also use an emerging digital technology as an anchor for the speakers and the assignments, such as the interaction of AI and digital marketing. 

When Offered Spring.

View Enrollment Information

Syllabi: none

  •   Seven Week - Second. 

  • 1.5 Credits Opt NoAud

  • 14115 NBA 6090   LEC 001

  • Instruction Mode: Hybrid-Online and In Person
    The instructor for this class will be teaching Virtually. Enrollment limited to: Johnson, Graduate students and Undergraduate Seniors and Juniors ** S/U or Letter Grade Only - NO AUDITS ALLOWED ** Hybrid: rotational in person attendance. You will be notified of your eligibility to attend in person and students should connect remotely until a seat is assigned. There will be no enrollment from a wait list into a class if you have a time conflict or if it will create an overload. Students dropping this course after April 5, 2021 will be assessed a fee of $100. The deadline to drop the class without a “W” is April 26, 2021 @11:59pm but you will still be charged the $100 late fee. Deadline to change the grading basis for Student Option classes: April 26th This course is a Management Science Elective.

    Department Consent Required (Add)