NBA 5615

Last Updated

  • Schedule of Classes - September 9, 2021 7:14PM EDT
  • Course Catalog - September 9, 2021 7:15PM EDT

NBA 5615
Digital Platform Strategy

Course information provided by the Courses of Study 2020-2021.

Business platforms are a set of business and technology building blocks that serve to facilitate the creation of complementary products and services. They are an essential feature of modern economies, particularly among products and services created by software. The emphasis of this course is on how to create, grow, gain value and capture market share from platforms. Course content will draw concepts from network effects, information asymmetry, pricing, and game theory. Students will apply these concepts to make decisions on how to manage platforms in case studies drawing from social media, entrepreneurship, enterprise software, and mobile services, among others. The course will be useful for students interested in founding new businesses, managing technology ventures and investing.

When Offered Spring (weeks 8-14).

Outcomes
  • Formulate and implement strategies to grow, maintain, and capture value from platforms.
  • Demonstrate competency in applying concepts from economics and strategic management that inform understanding of how and when platforms grow and decline.
  • Identify and analyze evidence of the impact of platforms on markets and broader society and communicate results.
  • Offer critical analysis of contemporary business events related to platforms.
  • Develop effective skills in communicating strategic decisions.

View Enrollment Information

Syllabi:

  •   Seven Week - Second. 

  • 1.5 Credits GradeNoAud

  • 14134 NBA 5615   LEC 001

  • Instruction Mode: Hybrid-Online and In Person
    The instructor for this class will be teaching Virtually Enrollment limited to: Johnson and Non-Johnson Graduate Students Only Hybrid: rotational in person attendance. You will be notified of your eligibility to attend in person and students should connect remotely until a seat is assigned. There will be no enrollment from a wait list into a class if you have a time conflict or if it will create an overload. Students dropping this course after April 5, 2021 will be assessed a fee of $100. The deadline to drop the class without a “W” is April 26, 2021 @11:59pm but you will still be charged the $100 late fee. This course is a Management Science Elective.

    Department Consent Required (Add)