HADM 6990

Last Updated

  • Schedule of Classes - September 9, 2021 7:14PM EDT
  • Course Catalog - September 9, 2021 7:15PM EDT

HADM 6990
Graduate Special Studies Project I

Course information provided by the Courses of Study 2020-2021.

Each student must have in mind a project and obtain agreement from an individual faculty member to oversee and direct the study. Written permission is required before course enrollment. Permission forms are available in the Office of Student Services, 180 Statler Hall.

When Offered Fall, Spring.

Satisfies Requirement Elective.

View Enrollment Information

Syllabi: none

  •   Regular Academic Session. 

  • 1-3 Credits Opt NoAud

  •  9149 HADM 6990   IND 601

    • F
    • Mar 19 - Apr 16, 2021

    • Kwortnik, R

  • Instruction Mode: Hybrid-Online and In Person
    HADM 6990 Hospitality Branding Special Project. 1.5 credit. S/U. Spring 2021. Open to SHA MMH students only. This project-based course will apply a consulting model and small-group learning format to address a real-world business challenge: the rebranding of Cornell University’s Statler Hotel. Students will work with the course professor and hotel management to perform a market analysis, brand audit, and branding workshop with the goal of making recommendations for brand strategy and implementation across hotel dimensions: physical design, service processes, internal marketing, and external marketing communications. Students will develop insight into and a toolkit for rebranding strategy in the hospitality sector. Students will meet at Statler Hotel on Fridays, March 19 - April 16th, 11am to 1pm.
    Enrollment limited to students who are able to attend in-person classes in the Ithaca area.

    Instructor Consent Required (Add)