HADM 6515
Last Updated
- Schedule of Classes - September 9, 2021 7:14PM EDT
- Course Catalog - September 9, 2021 7:15PM EDT
Classes
HADM 6515
Course Description
Course information provided by the Courses of Study 2020-2021.
This course is an interdisciplinary course where one can apply what they have learned in hospitality development & design, marketing, real estate and operations, to envision a hotel concept, or brand story, and fully develop it with a team to understand how this concept informs site selection, program, design, and operational procedures.
When Offered Spring.
Permission Note Intended for: SHA students. Non-SHA students must obtain written permission of instructor.
Prerequisites/Corequisites Prerequisite: HADM 7510.
Satisfies Requirement Elective.
Outcomes- Foster an in-depth understanding of the hotel real estate development process with an emphasis on the "Concept Phase" and how decisions in the front-end impact future phases in the process.
- Understand how branding, design and operations inform each other to deliver a seamless experience for the guest.
- Understand the sequential nature of the development of a hospitality brand and learn how to apply a brand vision as a filter for all decisions throughout the development process.
- Understand the role of each professional in the development of a new hotel concept including developer, architect/designer, marketing/branding professional, and operator.
Regular Academic Session. Combined with: HADM 4515
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Credits and Grading Basis
3 Credits GradeNoAud(Letter grades only (no audit))
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Class Number & Section Details
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Meeting Pattern
- TR Statler Hall 351
- Feb 8 - May 14, 2021
Instructors
Chervinsky, L
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Additional Information
Instruction Mode: In Person
Enrollment limited to: students in the Ithaca area. Prerequisite: HADM 7510. Undergraduate students must enroll in HADM 4515. Online zoom lecture days 3/11, 4/27, and 4/29.
Enrollment limited to students who are able to attend in-person classes in the Ithaca area.
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