HADM 6435

Last Updated

  • Schedule of Classes - September 9, 2021 7:14PM EDT
  • Course Catalog - September 9, 2021 7:15PM EDT

HADM 6435
Luxury Marketing

Course information provided by the Courses of Study 2020-2021.

Luxury Marketing is a new course designed to help students gain a thorough understanding of luxury service management and the specific challenges of marketing to luxury consumers. Marketing luxury services requires specific principles to enhance and preserve the image of finest quality, exclusiveness, and hedonic value. This course is designed to sharpen student knowledge in marketing by contrasting traditional versus luxury-specific marketing principles within the service sector. This 14-session course is structured around a mix of cases, company projects and guest lectures from industry professionals, and designed to provide real-world learning opportunities and exposure3 to various luxury sectors.

When Offered Spring.

Prerequisites/Corequisites Prerequisite: HADM 2430 or equivalent.

Comments Undergraduates should enroll in HADM 4435.

View Enrollment Information

Syllabi: none

  •   Regular Academic Session.  Combined with: HADM 4435

  • 3 Credits GradeNoAud

  • 18331 HADM 6435   LEC 001

    • MW Warren Hall 401
    • Feb 8 - May 14, 2021

    • LaTour, K

  • Instruction Mode: In Person
    Enrollment limited to: students in the Ithaca area. Prerequisite: HADM 2430 or equivalent. Undergraduates should enroll in HADM 4435.
    Enrollment limited to students who are able to attend in-person classes in the Ithaca area.

    Instructor Consent Required (Add)