HADM 3430

HADM 3430

Course information provided by the Courses of Study 2020-2021.

This course helps students become better consumers of marketing research. Topics include issues involved in designing, conducting, and interpreting focus groups, depth interviews, surveys, and experiments. Special emphasis is placed on what each method should and should not be used for and why.

When Offered Spring.

Prerequisites/Corequisites Prerequisite: HADM 2430 and HADM 2010 or equivalent.

Satisfies Requirement Satisfies HADM or free electives for SHA students.

View Enrollment Information

Syllabi: none
  •   Regular Academic Session. 

  • 3 Credits Opt NoAud

  •  9676 HADM 3430   LEC 001

    • MW Online Meeting
    • Feb 8 - May 14, 2021
    • Lynn, W

  • Instruction Mode: Online
    Prerequisite: HADM 2430 and HADM 2010, or equivalent courses.