COMM 2760

Last Updated

  • Schedule of Classes - September 9, 2021 7:14PM EDT
  • Course Catalog - September 9, 2021 7:15PM EDT

COMM 2760
Persuasion and Social Influence

Course information provided by the Courses of Study 2020-2021.

Social influence and persuasion are the most basic and important functions of communication. The course covers characteristics of persuasive messages, message sources, and targets; interpersonal influence; and influence in groups. Special emphasis is given to topics in health, science, risk. This course features interactive lectures, assignments that apply principles of persuasion to real world contexts, and an applied group research project. Exams, homework assignments, and the group research project comprise the bulk of student evaluation.

When Offered Spring.

Permission Note Not open to: graduate students. 

Distribution Category (SBA-AG)

Outcomes
  • Students will be able to explain basic theories of persuasion and social influence.
  • Students will be able to apply theories of persuasion and social influence in a variety of real world settings.
  • Students will be able to develop abilities to critically process persuasive messages and make informed decisions in everyday life.
  • Students will be able to practice teamwork skills.
  • Students will be able to plan and design persuasive messages.

View Enrollment Information

Syllabi:

  •   Regular Academic Session. 

  • 3 Credits GradeNoAud

  •  1005 COMM 2760   LEC 001

  • Instruction Mode: In Person
    For Spring 2021 only: Due to the COVID-19 pandemic, enrollment in COMM 2760 will be limited to COMM majors only, or by instructor permission. Any student wishing to join the waitlist must fill out a form here: https://cornell.ca1.qualtrics.com/jfe/form/SV_6yZf2OqY4N6gubj
    Enrollment limited to students who are able to attend in-person classes in the Ithaca area.

    Instructor Consent Required (Add)

Syllabi:

  •   Regular Academic Session. 

  • 3 Credits GradeNoAud

  • 20089 COMM 2760   LEC 002

    • MW Online Meeting
    • Feb 8 - May 14, 2021

    • Leong, A

      McLeod, P

  • Instruction Mode: Online
    For Spring 2021 only: Due to the COVID-19 pandemic, enrollment in COMM 2760 will be limited to COMM majors only, or by instructor permission. Any student wishing to join the waitlist must fill out a form here: https://cornell.ca1.qualtrics.com/jfe/form/SV_6yZf2OqY4N6gubj

    Instructor Consent Required (Add)