AEM 2420

AEM 2420

Course information provided by the Courses of Study 2020-2021.

Provides a broad introduction to the fundamentals of marketing. Explores the components of an organization's strategic marketing program, including how to price, promote, and distribute goods and services. Industry guest lectures and current marketing applications from various companies are presented and analyzed. Students will complete a marketing plan.

When Offered Spring.

Permission Note Enrollment limited to: Dyson students.
Forbidden Overlaps Forbidden Overlap: due to an overlap in content, students will receive credit for only one course in the following group: AEM 2400, AEM 2420, HADM 2410, HADM 2430.

View Enrollment Information

Enrollment Information
Syllabi: 1 available
  •   Regular Academic Session.  Choose one lecture and one discussion.

  • 4 Credits Graded

  •  9446AEM 2420  LEC 001

  • Instruction Mode: Hybrid-Online and In Person
    Enrollment limited to Dyson students only.
    Hybrid: rotational in person attendance to be determined by instructor.
    Enrollment limited to students who are able to attend in-person classes in the Ithaca area.

  •  9447AEM 2420  DIS 201

  • Instruction Mode: Online

Enrollment Information
Syllabi: 1 available
  •   Regular Academic Session.  Choose one lecture and one discussion.

  • 4 Credits Graded

  • 19635AEM 2420  LEC 002

    • TROnline Meeting
    • Feb 8 - May 14, 2021
    • Shu, S

  • Instruction Mode: Online
    Enrollment limited to Dyson students only.

  • 19634AEM 2420  DIS 202

  • Instruction Mode: Online