NRE 5220

NRE 5220

Course information provided by the Courses of Study 2019-2020.

This sequence of two half-semester courses is designed to introduce students to the key questions and quantitative models and estimation methods commonly used in marketing. Specifically, the course has two main objectives: (1) to acquaint students with research questions, state-of-the-art modeling approaches and key findings, and (2) to enable students to build quantitative models to address research questions. All topics covered in the courses are empirical in nature. Class will be a combination of lectures and discussion of assigned articles.

When Offered Fall, Spring.

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Enrollment Information
Syllabi: none
  •   Seven Week - Second. 

  • 1.5 Credits Opt NoAud

  • 14600NRE 5220  LEC 001

  • Instruction Mode: Hybrid - Online & In Person
    Open to Non Johnson Graduate Students ONLY Non-Johnson Students ONLY: January 14th at 8:00am thru February 4th at 4:00pm with an additional Add/Drop period beginning March 11th at 8:00am to March 18th at 4:00pm. You may add or drop a second-half class after March 18th with permission of the faculty. A late fee of $100.00 will be charged for each add or drop transaction. If you are dropping after April 8th you will also receive a "W" on your transcript in addition to the late fees. Non-Johnson students must see their college registrar regarding policies connected with adding/dropping a second half Johnson School class. A petition may be required.