- Schedule of Classes - February 16, 2020 7:14PM EST
- Course Catalog - February 16, 2020 7:15PM EST
Course information provided by the Courses of Study 2019-2020.
This course introduces students to the basic principles of marketing management. The course will familiarize students with all the key concepts in the field, including marketing strategy, marketing analysis (i.e., customer analysis, competitor analysis, and company analysis), and marketing mix (product/ pricing/ advertising and promotion, and distribution). The course will employ a mix of lectures and field-based reading materials to introduce these principles. A major component of the course will focus on case discussions that will provide students an opportunity to apply the marketing principles by critically analyzing real-world marketing scenarios.
When Offered Fall, Spring.
Permission Note Enrollment limited to: non-Johnson School students.
Comments Similar in content to M.B.A. core course NCC 5030.
Regular Academic Session.
Credits and Grading Basis
3 Credits GradeNoAud(Letter grades only (no audit))
Class Number & Section Details
- TRBreazzano Family Ctr 221
*Open to Non-Johnson Grad, UG Srs/Jrs Only* Non-Johnson Students ONLY: January 14th at 8:00am to February 4th at 4:00pm. You may add or drop a full semester class after February 4th with permission of the faculty. A late fee of $100.00 will be charged for each add or drop transaction. If you are dropping after March 17th you will also receive a "W" on your transcript in addition to the late fees
Department Consent Required (Add)
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