NBAY 5860

NBAY 5860

Course information provided by the Courses of Study 2019-2020.

The objective of this course is to introduce students to the leading analytics concepts, techniques, and platforms that brands and agencies are using to guide key digital marketing decisions and measure the effectiveness of the efforts. Students will gain hands-on experience with leading analytical platforms and delve in to large datasets to derive quantitative and qualitative insights.

When Offered Spring.

Permission Note Enrollment limited to: Johnson Ithaca and JCT students. 

View Enrollment Information

Enrollment Information
Syllabi: none
  •   Seven Week - First. 

  • 2 Credits GradeNoAud

  • 14539NBAY 5860  LEC 001

  • Taught in NYC. Enrollment limited to Cornell Tech Students, and Johnson Students studying at Cornell Tech during the Spring 2020 term. ADD/DROP DEADLINE: Before class meets on January 30th, 2020