- Schedule of Classes - February 16, 2020 7:14PM EST
- Course Catalog - February 16, 2020 7:15PM EST
Course information provided by the Courses of Study 2019-2020.
The objectives of this Digital Marketing Project course is to enable students to develop an annual digital marketing plan for a product or service within the context of a total 360 degree marketing plan. It will be a capstone project that will enable students to apply learning from the Digital Marketing Analytics and Platforms, Tools & Technologies courses. It is very practical, as it reflects how brands plan and make trade-offs between traditional and digital marketing and among digital marketing options, when informed by available data analytics.
When Offered Spring.
Permission Note Enrollment limited to: Johnson Ithaca & JCT students.
Seven Week - First.
Credits and Grading Basis
2 Credits GradeNoAud(Letter grades only (no audit))
Class Number & Section Details
Taught in NYC. Enrollment limited to Cornell Tech Students, and Johnson Students studying at Cornell Tech during the Spring 2020 term. ADD/DROP DEADLINE: Before class meets on January 29th, 2020
Department Consent Required (Add)
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