NBA 6690

NBA 6690

Course information provided by the Courses of Study 2019-2020.

In today's world, it is hard to imagine any consumer-facing business at scale that does not use the internet as part of its core operations around attracting and engaging users, and generating revenue. Even traditionally "offline" industries, such as transportation and education, have been deeply disrupted by the deployment of consumer-facing internet services, by both new entrants and incumbents. This course looks at key established themes relevant to building a successful consumer internet business and makes the assertion that many or all of these will be relevant for any consumer-facing business - if not today, then in the near future.

When Offered Spring.

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Enrollment Information
Syllabi: none
  •   Seven Week - First. 

  • 1 Credit Opt NoAud

  • 14542NBA 6690  LEC 001

  • ** S/U or Letter Grade Only - NO AUDITS ALLOWED ** Deadline for Changing Grade Option: 4:00pm on February 18th Add/Drop dates: Johnson Students – January 14th at 8:00am through February 4th at 4:00pm or prior to first class if class is held before these dates. Students may attend first class, but must drop BEFORE the 2nd class meeting to avoid penalties. Send email to gm-registrar@cornell.edu before the 2nd meeting date to request the drop. There is a late fee of $100.00 for each add or drop transaction after the 2nd class meeting date. You will also receive a "W" on your transcript in addition to the late fees after the 2nd class meeting date. Non-Johnson students may add themselves to the waitlists during the enrollment periods, however Johnson Students have priority into the classes and non-Johnsons will be enrolled: 1) IF seats are still available after Johnson students complete their enrollment period and 2) IF the instructor allows.