NBA 6682

NBA 6682

Course information provided by the Courses of Study 2019-2020.

Business leaders today constantly face crises that threaten their company's reputation. Such defining moments require effective crisis communication to mitigate negative effects, build trust with the organization's internal and external audiences and navigate through the crisis gracefully and effectively towards resolution. In this course you will learn to anticipate and appreciate the complexities and challenges of brand reputation management during a crisis and develop strategies and techniques to communicate with various constituencies, especially the media/public, employees and major stakeholders. You will apply principles of effective crisis communication management through a simulation, and will develop message maps for emergency and other crisis scenarios. Course work includes readings, case analyses, and simulations.

When Offered Fall, Spring.

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Enrollment Information
Syllabi: none
  •   Seven Week - Second. 

  • 1.5 Credits S/U NoAud

  • 14494NBA 6682  LEC 001

  • Instruction Mode: Hybrid - Online & In Person
    *Must Attend First Class* ******MAXIMUM TWO ABSENCES ALLOWED****** GM and Grad Students Add/Drop Dates: Johnson Students January 14th at 8:00am thru February 4th at 4:00pm with an additional Add/Drop period beginning March 11th at 8:00am to March 18th at 4:00pm. You may add or drop a second-half class after March 18th with permission of the faculty. A late fee of $100.00 will be charged for each add or drop transaction. If you are dropping after April 8th you will also receive a "W" on your transcript in addition to the late fees. Non-Johnson students may add themselves to the waitlists during the enrollment periods, however Johnson Students have priority into the classes and non-Johnsons will be enrolled: 1) IF seats are still available after Johnson students complete their enrollment period and 2) IF the instructor allows. Non-Johnson students must see their college registrar regarding policies connected with adding/dropping a second half Johnson School class. A petition may be required.