- Schedule of Classes - April 8, 2020 7:14PM EDT
- Course Catalog - April 8, 2020 7:15PM EDT
Course information provided by the Courses of Study 2019-2020.
The purpose of this class is to introduce you to fundamental concepts in digital marketing and prepare you for roles as a marketer, entrepreneur or product manager. Students will be exposed to an overview of the major players in the advertising and digital industries, as well as a variety of tools commonly found in start-ups and technology firms. I will cover this using a mixture of case studies, lectures, and guest speakers. My hope is that you will leave this course with the skills and a plan that you could refer to when you interview for established firms or starting your technology venture. Each year I will also use an emerging digital technology as an anchor for the speakers and the assignments, such as the interaction of AI and digital marketing.
When Offered Spring.
Seven Week - Second.
Credits and Grading Basis
1.5 Credits Opt NoAud(Letter or S/U grades (no audit))
Class Number & Section Details
- TBreazzano Family Ctr 123
- Mar 11 - May 5, 2020
Instruction Mode: Hybrid - Online & In Person
*GM, Grad and UG Sr/Jr Students Only* ** S/U or Letter Grade Only - NO AUDITS ALLOWED ** Deadline to Change Grading Option: 4:00pm on April 8th, 2020 Add/Drop Dates: Johnson Students January 14th at 8:00am thru February 4th at 4:00pm with an additional Add/Drop period beginning March 11th at 8:00am to March 18th at 4:00pm. You may add or drop a second-half class after March 18th with permission of the faculty. A late fee of $100.00 will be charged for each add or drop transaction. If you are dropping after April 8th you will also receive a "W" on your transcript in addition to the late fees. Non-Johnson students may add themselves to the waitlists during the enrollment periods, however Johnson Students have priority into the classes and non-Johnsons will be enrolled: 1) IF seats are still available after Johnson students complete their enrollment period and 2) IF the instructor allows. Non-Johnson students must see their college registrar regarding policies connected with adding/dropping a second half Johnson School class. A petition may be required.
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