NBA 6090

NBA 6090

Course information provided by the Courses of Study 2019-2020.

The purpose of this class is to introduce you to fundamental concepts in digital marketing and prepare you for roles as a marketer, entrepreneur or product manager. Students will be exposed to an overview of the major players in the advertising and digital industries, as well as a variety of tools commonly found in start-ups and technology firms. I will cover this using a mixture of case studies, lectures, and guest speakers. My hope is that you will leave this course with the skills and a plan that you could refer to when you interview for established firms or starting your technology venture. Each year I will also use an emerging digital technology as an anchor for the speakers and the assignments, such as the interaction of AI and digital marketing. 

When Offered Spring.

View Enrollment Information

Enrollment Information
Syllabi: none
  •   Seven Week - Second. 

  • 1.5 Credits Opt NoAud

  • 14718NBA 6090  LEC 001

  • Instruction Mode: Hybrid - Online & In Person
    *GM, Grad and UG Sr/Jr Students Only* ** S/U or Letter Grade Only - NO AUDITS ALLOWED ** Deadline to Change Grading Option: 4:00pm on April 8th, 2020 Add/Drop Dates: Johnson Students January 14th at 8:00am thru February 4th at 4:00pm with an additional Add/Drop period beginning March 11th at 8:00am to March 18th at 4:00pm. You may add or drop a second-half class after March 18th with permission of the faculty. A late fee of $100.00 will be charged for each add or drop transaction. If you are dropping after April 8th you will also receive a "W" on your transcript in addition to the late fees. Non-Johnson students may add themselves to the waitlists during the enrollment periods, however Johnson Students have priority into the classes and non-Johnsons will be enrolled: 1) IF seats are still available after Johnson students complete their enrollment period and 2) IF the instructor allows. Non-Johnson students must see their college registrar regarding policies connected with adding/dropping a second half Johnson School class. A petition may be required.