NBA 5770

NBA 5770

Course information provided by the Courses of Study 2019-2020.

This course is focused on strategies for creating and growing market-leading firms in various creative industries. We will analyze business cases of such market-leaders in a wide range of creative industries such as art, fashion, film, food, music, publishing, and theater to explore and understand the economic, organizational, and sociological underpinnings of entrepreneurship, markets, and culture. The course is targeted towards students who are interested in creative work and creative industries and are inspired to start, work or consult for, or invest in large and small creative, high-impact firms. The course may also interest students more broadly seeking to understand how firms offering radical innovations can create new markets by addressing the entire market ecosystem.

When Offered Spring.

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Enrollment Information
Syllabi: 1 available
  •   Seven Week - Second. 

  • 1.5 Credits Opt NoAud

  • 14717NBA 5770  LEC 001

  • Open to Johnson, Grad and UG Seniors ONLY. ** S/U or Letter Grade Only - NO AUDITS ALLOWED ** Deadline to Change Grading Option: 4:00pm on April 8th, 2020 Add/Drop Dates: Johnson Students January 14th at 8:00am thru February 4th at 4:00pm with an additional Add/Drop period beginning March 11th at 8:00am to March 18th at 4:00pm. You may add or drop a second-half class after March 18th with permission of the faculty. A late fee of $100.00 will be charged for each add or drop transaction. If you are dropping after April 8th you will also receive a "W" on your transcript in addition to the late fees. Non-Johnson students may add themselves to the waitlists during the enrollment periods, however Johnson Students have priority into the classes and non-Johnsons will be enrolled: 1) IF seats are still available after Johnson students complete their enrollment period and 2) IF the instructor allows. Non-Johnson students must see their college registrar regarding policies connected with adding/dropping a second half Johnson School class. A petition may be required.