HADM 3430

HADM 3430

Course information provided by the Courses of Study 2019-2020.

This course helps students become better consumers of marketing research. Topics include issues involved in designing, conducting, and interpreting focus groups, depth interviews, surveys, and experiments. Special emphasis is placed on what each method should and should not be used for and why.

When Offered Spring.

Prerequisites/Corequisites Prerequisite: HADM 2430 and HADM 2010 or equivalent.

Satisfies Requirement Satisfies HADM or Free Electives for SHA students.

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Enrollment Information
Syllabi: none
  •   Regular Academic Session. 

  • 3 Credits Opt NoAud

  • 17954HADM 3430  LEC 001

  • Instruction Mode: Hybrid - Online & In Person
    Prerequisite: HADM 2430 or equivalent and a statistics course.