- Schedule of Classes - May 26, 2020 7:14PM EDT
- Course Catalog - May 26, 2020 7:15PM EDT
Course information provided by the Courses of Study 2019-2020.
This course helps students become better consumers of marketing research. Topics include issues involved in designing, conducting, and interpreting focus groups, depth interviews, surveys, and experiments. Special emphasis is placed on what each method should and should not be used for and why.
When Offered Spring.
Prerequisites/Corequisites Prerequisite: HADM 2430 and HADM 2010 or equivalent.
Satisfies Requirement Satisfies HADM or Free Electives for SHA students.
Regular Academic Session.
Credits and Grading Basis
3 Credits Opt NoAud(Letter or S/U grades (no audit))
Class Number & Section Details
- TRStatler Hall 391
- Jan 21 - May 5, 2020
Instruction Mode: Hybrid - Online & In Person
Prerequisite: HADM 2430 or equivalent and a statistics course.
Instructor Consent Required (Add)
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