HADM 2410

HADM 2410

Course information provided by the Courses of Study 2019-2020.

This is a foundational marketing course that includes the study of concepts, activities, and decisions related to the exchange process, managing the marketing mix, and development of marketing strategy in for-profit and not-for-profit organizations. Students learn about basic principles of marketing management, with a special focus on the service industry. Emphasis is placed upon how the concepts and ideas might be applied to various marketing decision-making situations.

When Offered Fall.

Permission Note Enrollment limited to: non-SHA students. Not open to: freshmen or graduate students.
Forbidden Overlaps Forbidden Overlap: due to an overlap in content, students will receive credit for only one course in the following group: AEM 2400, AEM 2420, HADM 2410, HADM 2430.

View Enrollment Information

Enrollment Information
Syllabi: none
  •   Regular Academic Session. 

  • 3 Credits GradeNoAud

  • 17156HADM 2410  LEC 001

  • Forbidden Overlap: due to an overlap in content, students will receive credit for only one course in the following group: AEM 2400 , AEM 2420 , HADM 2410, HADM 2430 . Enrollment limited to: non-SHA students. Not open to freshmen or graduate students.

Enrollment Information
Syllabi: none
  •   Regular Academic Session. 

  • 3 Credits GradeNoAud

  • 17157HADM 2410  LEC 002

  • Forbidden Overlap: due to an overlap in content, students will receive credit for only one course in the following group: AEM 2400 , AEM 2420 , HADM 2410, HADM 2430 . Enrollment limited to: non-SHA students. Not open to freshmen or graduate students.