COMM 3760

COMM 3760

Course information provided by the Courses of Study 2019-2020.

Provides a theoretical and practical overview of the audiences, messages, and evaluation of communication campaigns. The course considers common methods of data collection (e.g. in-depth interviews, surveys) and analysis of campaign-related data sources. Specific topics include: (1) campaign goals, objectives, strategies, and tactics; (2) research design and implementation; (3) audience segmentation; (4) message construction; and (5) techniques of evaluation.

When Offered Fall, spring.

Prerequisites/Corequisites Prerequisite or corequisite: COMM 2820 or equivalent research methods course, and a course in basic statistics.

Distribution Category (SBA-AG)
Course Attribute (CU-CEL)

  • Students will be able to identify key principles involved with the design, implementation and evaluation of public communication campaigns.
  • Students will be able to evaluate existing communication campaigns based on criteria learned throughout the course.
  • Students will be able to apply a variety of research methodologies, including unobtrusive observation, in-depth interviews and/or surveys, to inform an original communication campaign proposal.
  • Students will be able to apply communication theory to justify and develop campaign messages that are likely to be effective in reaching campaign objectives among targeted audiences.

View Enrollment Information

Enrollment Information
Syllabi: none
  •   Regular Academic Session. 

  • 3 Credits Stdnt Opt

  •  4146COMM 3760  LEC 001

  • Instruction Mode: Hybrid - Online & In Person
    Prerequisite or corequisite: The instructor assumes that students have received at least one semester's instruction in research methods used in communication studies (COMM 2820) and have taken (or are currently taking) a course in basic statistics.