COMM 2760

Last Updated

  • Schedule of Classes - June 25, 2020 7:14PM EDT
  • Course Catalog - June 25, 2020 7:15PM EDT

COMM 2760
Persuasion and Social Influence

Course information provided by the Courses of Study 2019-2020.

Social influence and persuasion are the most basic and important functions of communication. The course covers characteristics of persuasive messages, message sources, and targets; interpersonal influence; and influence in groups. Special emphasis is given to topics in health, science, risk. This course features interactive lectures, assignments that apply principles of persuasion to real world contexts, and an applied group research project. Exams, homework assignments, and the group research project comprise the bulk of student evaluation.

When Offered Spring.

Permission Note Not open to: graduate students. 
Forbidden Overlaps Forbidden Overlap: due to an overlap in content, student will not receive credit for both COMM 2760 and ILROB 2240.

Distribution Category (SBA-AG)

Outcomes
  • Students will be able to explain basic theories of persuasion and social influence.
  • Students will be able to apply theories of persuasion and social influence in a variety of real world settings.
  • Students will be able to develop abilities to critically process persuasive messages and make informed decisions in everyday life.
  • Students will be able to practice teamwork skills.
  • Students will be able to plan and design persuasive messages.

View Enrollment Information

Syllabi:

  •   Regular Academic Session. 

  • 3 Credits Opt NoAud

  •  1005 COMM 2760   LEC 001

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  • Instruction Mode: Hybrid - Online & In Person