AEM 4550

AEM 4550

Course information provided by the Courses of Study 2019-2020.

This is an analytical and quantitative course focusing on advertising strategy. How does advertising affect product demand and competitive responses from rival products? Why and how do consumers respond to advertising? What is their sensitivity to advertising expenditures, if any? Can we measure that sensitivity? These are some of the questions analyzed during this course.

When Offered Spring.

Prerequisites/Corequisites Prerequisite: AEM 2100, as well as either AEM 2600, ECON 3030 or PAM 2000 and MATH 1110, or equivalents.
Forbidden Overlaps Forbidden Overlap: due to an overlap in content, students will not receive credit for both AEM 4550 and AEM 5550.

View Enrollment Information

Enrollment Information
Syllabi: 1 available
  •   Regular Academic Session. 

  • 3 Credits Stdnt Opt

  • 16172AEM 4550  LEC 001

    • TRWarren Hall 150
    • Jan 21 - May 5, 2020
    • Liaukonyte, J

  • Instruction Mode: Hybrid - Online & In Person
    Prerequisite: AEM 2600 or ECON 3030; AEM 2100; or equivalents. Enrollment preference given to Dyson juniors and seniors.