AEM 2480

AEM 2480

Course information provided by the Courses of Study 2019-2020.

Covers merchandising principles and practices as they apply to food industry situations. Examines the various elements of merchandising such as buying, pricing, advertising, promotion, display, store layout, profit planning and control, and merchandising strategy. Considers the consequences of food industry trends and initiatives for other industry members, public policy makers, and consumers.

When Offered Spring.

Prerequisites/Corequisites Prerequisite: AEM 2420, AEM 2200.

Outcomes
  • Students will explore the dynamics of food distribution systems and the economic principles that underly food industry dynamics.
  • Student assignments and exams will require finding, evaluating, and ethically using information.
  • Student assignments will require integration of quantitative and qualitative information to propose solutions.
  • Student assignments will be graded for clarity and composition.
  • Students will complete both individual and team assignments.

View Enrollment Information

Enrollment Information
Syllabi: 1 available
  •   Regular Academic Session.  Combined with: AEM 6480

  • 3 Credits Stdnt Opt

  • 15995AEM 2480  LEC 001

  • Prerequisites: AEM 2200/1200 and AEM 2400/2420 (Marketing can be taken simultaneously). Enrollment preference given to Dyson students.