AEM 2420

AEM 2420

Course information provided by the Courses of Study 2019-2020.

Provides a broad introduction to the fundamentals of marketing. Explores the components of an organization's strategic marketing program, including how to price, promote, and distribute goods and services. Industry guest lectures and current marketing applications from various companies are presented and analyzed. Students will complete a marketing plan.

When Offered Spring.

Permission Note Enrollment limited to: Dyson students.
Forbidden Overlaps Forbidden Overlap: due to an overlap in content, students will receive credit for only one course in the following group: AEM 2400, AEM 2420, HADM 2410, HADM 2430.

View Enrollment Information

Enrollment Information
Syllabi: 1 available
  •   Regular Academic Session.  Choose one lecture and one discussion.

  • 4 Credits Stdnt Opt

  • 15959AEM 2420  LEC 001

    • MWWarren Hall 175
    • Jan 21 - May 5, 2020
    • McGranaghan, M

  • Instruction Mode: Hybrid - Online & In Person
    Enrollment limited to: Dyson students only.

  • 15960AEM 2420  DIS 201

    • MWarren Hall 175
    • Jan 21 - May 5, 2020
    • McGranaghan, M

  • Instruction Mode: Hybrid - Online & In Person

Enrollment Information
Syllabi: none
  •   Regular Academic Session.  Choose one lecture and one discussion.

  • 4 Credits Stdnt Opt

  • 15961AEM 2420  LEC 002

  • Instruction Mode: Hybrid - Online & In Person
    Enrollment limited to: Dyson students only.

  • 15962AEM 2420  DIS 202

    • MWarren Hall 175
    • Jan 21 - May 5, 2020
    • Nasser, S

  • Instruction Mode: Hybrid - Online & In Person