NRE 5220

NRE 5220

Course information provided by the Courses of Study 2018-2019.

This seminar will discuss in-depth various quantitative/analytical models in marketing.  Planned modules are 1) Models of Product Bundling (Bundle and Multi-category Choices), 2) Dynamic Customer Models, 3) Machine Learning. We will devote about 2 weeks for each module and draw material primarily from recently published articles from such journals as Marketing Science, Management Science, and Journal of Marketing Research and working papers. Directions for future research will be identified in the topics covered. Seminar Format: There will be some student-led presentations developed under the direction of the instructor. There will be three readings (articles or working papers) each week.  The discussion will cover productive directions of future research on the topic and some ways of conducting such future research.

When Offered Spring.

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Syllabi: none
  •   Seven Week - First. 

  • 1.5 Credits GradeNoAud

  • 16241 NRE 5220   LEC 001

  • Non-Johnson Students ONLY: January 15th at 8:00am to February 5th at 4:00pm. You may add or drop a first half semester class after February 5th with permission of the faculty. A late fee of $100.00 will be charged for each add or drop transaction. If you are dropping after February 19th you will also receive a "W" on your transcript in addition to the late fees.