NBAY 5770

NBAY 5770

Course information provided by the Courses of Study 2018-2019.

Firms in creative industries influence many physical and psychological aspects of our lives, from what we eat and wear to how we entertain ourselves, but markets for cultural goods are complex and difficult to navigate. Entrepreneurs must, therefore, understand the structure and functioning of the cultural market and ecosystem in order to sustainably capture economic value. Students will analyze business cases of firms in a wide range of creative industries such as art, fashion, music, publishing, and theater to explore and understand the strategic underpinnings of entrepreneurship and markets in an increasingly global and digital world. The course is appropriate for students wishing to pursue careers in incumbent and entrepreneurial firms in the art, fashion, media, publishing, film and music industries.

When Offered Spring.

Permission Note Enrollment limited to: Cornell Tech students and Johnson students studying at Cornell Tech.

View Enrollment Information

  •   Regular Academic Session. 

  • 1 Credit GradeNoAud

  • 15974 NBAY 5770   LEC 001

  • Taught in NYC. Enrollment limited to Cornell Tech Students, and Johnson Students studying at Cornell Tech during the Spring 2019 term. PREREQUISITE - NBAY 5500 - Business Fundamentals. Online Add/Drop Period: January 15th at 8:00am to February 5th at 4:00pm. Please email for any add/drop request after February 5th. If you are dropping after March 15th, you will also receive a "W" on your transcript.