NBA 6090

NBA 6090

Course information provided by the Courses of Study 2018-2019.

The purpose of this class is to introduce you to fundamental concepts in digital marketing and prepare you for roles as a marketer, entrepreneur or product manager.  Students will be exposed to an overview of the major players in the advertising and digital industries, as well as a variety of tools commonly found in start-ups and technology firms.  I will cover this using a mixture of case studies, lectures, and guest speakers.  My hope is that you will leave this course with the skills and a plan that you could refer to when you interview for established firms or starting your technology venture.  Each year I will also use an emerging digital technology as an anchor for the speakers and the assignments, for example two potentials topics next spring are: (a) intersection of AI and digital marketing or (b) intersection of Blockchain and digital marketing. 

When Offered Spring.

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Enrollment Information
Syllabi: none
  •   Seven Week - Second. 

  • 1.5 Credits Opt NoAud

  • 14674NBA 6090  LEC 001

  • *GM, Grad and UG Sr/Jr Students Only* Add/Drop Dates: Johnson Students January 15th at 8:00am thru February 5th at 4:00pm with an additional Add/Drop period beginning March 13th at 8:00am to March 18th at 4:00pm. Non-Johnson Students: March 15th at 8:00am to March 18th 4:00pm. You may add or drop a second-half class after March 18th with permission of the faculty. A late fee of $100.00 will be charged for each add or drop transaction. If you are dropping after April 8th you will also receive a "W" on your transcript in addition to the late fees. Non-Johnson students may add themselves to the waitlists during the enrollment periods, however Johnson Students have priority into the classes and non-Johnsons will be enrolled: 1) IF seats are still available after Johnson students complete their enrollment period and 2) IF the instructor allows. Non-Johnson students must see their college registrar regarding policies connected with adding/dropping a second half Johnson School class. A petition may be required.

Enrollment Information
Syllabi: none
  •   Seven Week - Second. 

  • 1.5 Credits Opt NoAud

  • 18322NBA 6090  LEC 002