- Schedule of Classes - June 2, 2019 7:14PM EDT
- Course Catalog - June 2, 2019 7:15PM EDT
Course information provided by the Courses of Study 2018-2019.
Study of wine marketing and sales on a global scale. Strategic issues involving branding, research, positioning for different consumer segments applicable to both large and small scale producers. Development of a marketing case in the wine industry.
When Offered Spring.
Fees Required field trip cost: $30.
Prerequisites/Corequisites Prerequisite: HADM 2430 or equivalent; some prior wine studies preferred, such as HADM 4300 or VIEN 1104.
Comments Co-meets with HADM 4430.
Regular Academic Session. Combined with: HADM 4430
Credits and Grading Basis
3 Credits GradeNoAud(Letter grades only (no audit))
Class Number & Section Details
- MWStatler Hall 278
Prerequisite: HADM 2430 or equivalent; some prior wine studies preferred, such as HADM 4300 or VIEN 1104/PLHRT 1104/FDSC 1104. Required field trip cost: $30. Co-meets with HADM 4430.
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