HADM 6430

HADM 6430

Course information provided by the Courses of Study 2018-2019.

Study of wine marketing and sales on a global scale. Strategic issues involving branding, research, positioning for different consumer segments applicable to both large and small scale producers. Development of a marketing case in the wine industry.

When Offered Spring.

Fees Required field trip cost: $30.
Prerequisites/Corequisites Prerequisite: HADM 2430 or equivalent; some prior wine studies preferred, such as HADM 4300 or VIEN 1104.

Comments Co-meets with HADM 4430.

View Enrollment Information

Enrollment Information
Syllabi: none
  •   Regular Academic Session.  Combined with: HADM 4430

  • 3 Credits GradeNoAud

  • 15896HADM 6430  LEC 001

  • Prerequisite: HADM 2430 or equivalent; some prior wine studies preferred, such as HADM 4300 or VIEN 1104/PLHRT 1104/FDSC 1104. Required field trip cost: $30. Co-meets with HADM 4430.