HADM 4435

Luxury Marketing

Course Description

Course information provided by the Courses of Study 2018-2019.

Luxury Marketing is a new course designed to help students gain a thorough understanding of luxury service management and the specific challenges of marketing to luxury consumers. Marketing luxury services requires specific principles to enhance and preserve the image of finest quality, exclusiveness, and hedonic value. This course is designed to sharpen student knowledge in marketing by contrasting traditional versus luxury-specific marketing principles within the service sector. This 14-session course is structured around a mix of cases, company projects and guest lectures from industry professionals, and designed to provide real-world learning opportunities and exposure3 to various luxury sectors.

When Offered Spring.

Prerequisites/Corequisites Pre-requisite: Introduction to Marketing or equivalent.

Satisfies Requirement Elective.

Comments Co-meets with HADM 6435.

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